This year is about to end and, as usual, conclusions are drawn and new resolutions for the future are made. So, what to say about this 2016? For Cerasa it has been, for sure, a year full of successes, important appointments and changes.
April has been the month in which many new developments have begun. During the “Salone del Mobile”, the most important event of the year, the revisited iconic collection Ryo and Joy and the big family Play, amplified in the versions Urban, City, Décor and Minimal and designed by the duo Spessotto-Agnoletto, have been presented to the specialized public. These lines have been added to the big project total look, born thanks to the collaboration with the architect Paola Marella, a testimony of the official transformation of the boutique service environment’s bathroom with the inclusion of complements and accessories signed Cerasa. In the stand it has been also possible to admire the complexity, the sphericity and the chrome of the Moon bases, the bathroom furniture projected by Marco Poletti.
The “Salone del Mobile” has also represented the opportunity to introduce less evident changes, but not less important, such as the new coordinated image and the logo’s re-branding for which the lettering has been changed.
Cerasa has also participated to the ICFF expo in New York in May and in September , during the “Cersaie”, it has furnished the Serenissima stand of the roman group – “Industrie Ceramiche”, company specialized in floor’s processing and coatings in ceramic.
The press has received these developments with great interest, manifested by various editorial areas for Cerasa’s products. Not only specialized magazines such as Dcasa, Cose di Casa, Cesa&Stili, Pambianco Design, but also magazines like Affari&Finanza that added Cerasa between the Italian excellence for the bathroom design’s sector.
The trevigian company has also amplified its horizons, New York, London, Moscow and in particular Milan are a few of the neuralgic points where it’s possible to admire Cerasa’s collections in all their beauty.
Compared to the previous one, the brand ends the year with a positive trend with an increased income, a smile of satisfaction and the will to invest in new and more ambitious projects.