Connections, new developments and fresh inspiration
Cerasa’s participation in Milan Design Week provided an important opportunity for meeting, exchanging ideas and building relationships, transforming our showroom in Via San Clemente into a space dedicated to dialogue, discovery and shared inspiration.
1. STRENGTHENING RELATIONSHIPS, BUILDING NEW PARTNERSHIPS
Design Week gave us the opportunity to meet many of our long-standing business partners, strengthening relationships built over time while sharing new projects and future perspectives.
At the same time, we had the pleasure of connecting with new Italian and international companies, laying the foundations for future collaborations and confirming the event’s role as a unique platform for networking and professional exchange.
2. A NEW LOOK FOR THE SHOWROOM
For the occasion, our Via San Clemente showroom was completely redesigned to tell the story of the Cerasa brand, the values that inspire us and the evolution of our collections, while also previewing important new products and finishes.
The spotlight was on the CartaBianca and Segno collections, presented in an entirely new way as previews of upcoming additions to the Sistema range. These new proposals, soon to be included in our catalogue, attracted significant interest and appreciation from visitors.
3. FLOWIN’: A STORY RUNNING THROUGH VIA SAN CLEMENTE
Among the concepts presented during the week, Flowin’ explored the connection between our showroom and the history of its location. Via San Clemente was once part of the route used to transport the Candoglia marble blocks destined for the construction of Milan Cathedral.
A narrative that brought together memory, materials and design, offering a fresh perspective on the relationship between place and project.
4. LIVING INTERIORITY
With Living interioritye, we invited our guests to experience the bathroom as its most personal dimension: a room increasingly associated with wellbeing, self-care and everyday rituals.
Through a multisensory journey, in which fragrance played a central role, we explored the different sensations and emotions that this space can inspire, welcome and enhance.
Milan Design Week once again proved to be a valuable opportunity to present our vision of contemporary living, meet new partners and build relationships that look towards the future.
