Cerasa Performance academy
Where training meets vision. Where the salesperson becomes an ambassador
In the competitive world of bathroom furnishings, it’s not enough to know how to sell. One must know how to communicate value, inspire trust, and build relationships. From this awareness comes the Cerasa Performance Academy: a training project that places people, their potential, and their growth at the center.
A new approach to training
Cerasa has chosen to invest in its most precious asset: its employees, its network of agents, and its distributors.
Professionals who, every day, represent the brand at home or in the field—and who, today more than ever, need new, flexible, and human tools to face an ever-evolving market.
The Performance Academy is the place where the fundamental soft skills for the future of sales are developed—cross-functional competencies that transform every team member into a trusted consultant, capable of understanding needs even before they are expressed.
Training to transform
Cerasa believes that product culture must go hand in hand with people culture.
That’s why the Performance Academy is not just a container of content, but a narrative environment—where the ability to listen, decide, negotiate, and inspire is cultivated.
Each session is designed to foster awareness and change, not through rules, but through relationships.
Because a conscious professional is not someone who simply executes a task, but someone who connects.
A network strengthened through learning
The Performance Academy is also an opportunity for cultural alignment. In a market increasingly saturated with offers, the real difference is made by those who know how to give value to value.
Soft skill training to unlock individual potential
Training today means elevating professionalism, but also nurturing thought, style, and motivation.
Cerasa chooses to do this through a school that doesn’t aim to standardize, but to unleash the potential of each person.
Because behind every Cerasa product, there is a story to tell.
And behind every Cerasa person, there is an individual capable of bringing that story to life.
Interested in learning more?
Write to us at info@cerasa.it: we’ll be happy to provide more information about how to participate in our training programs.